AI supplier visibility, measured
When a buyer asks AI for a supplier in your category, is your company named?
Specvantage measures how often AI assistants recommend you, and how often they recommend your competitors instead. We use the buying questions your customers actually ask, repeated hundreds of times, and every count can be checked.
Request a free diagnostic One page, your category, real numbers. No call required.What a measurement looks like
In October 2026 we measured 11 established U.S. manufacturers, each in its own product category. Most were never named. Company names are withheld.
For each company: 15 buying questions for its category, each asked 50 times, giving 750 answers. The table shows in how many of those answers the manufacturer and its category's most-recommended supplier were named.
| Product category | The manufacturer | Most-named supplier |
|---|---|---|
| Solenoid valves (2 companies) | 0 & 0 | 746 |
| Relief and check valves | 0 | 734 |
| Brass check valves | 0 | 686 |
| Hydraulic cartridge valves | 0 | 750 |
| Variable area flow meters | 0 | 726 |
| Nutrient injection systems | 1 | 736 |
| High-alloy industrial valves | 2 | 664 |
| Peristaltic metering pumps | 5 | 698 |
| Actuated ball valves (2 companies) | 15 & 22 | 678 & 660 |
Measured with OpenAI's GPT-4o-mini. Count = number of answers, out of 750, that recommended the company.
How it works
AI answers vary from one run to the next, so a single query tells you almost nothing. We measure the way an engineer would: many repetitions, the same questions every time, and raw data you can audit.
Your buying questions
15 questions built around your product, specification, standards and the industries you sell to, covering the stages from first search to shortlist.
Hundreds of runs
Each question is asked 50 to 200 times. We count who gets recommended, how often, and in what position.
Verifiable results
You receive the ranking and every raw response. Any count can be checked, or reproduced by pasting the same question into the AI yourself.
Why this matters now
Industrial buyers now use AI to research suppliers, and by the time they contact a vendor the shortlist is often already set.
of industrial buyers used AI to research suppliers in the past 90 days, double the 2024 figure.
already have a shortlist before they talk to any supplier.
is the chance that ChatGPT returns the same list of brands twice for the same question. One test proves nothing.
Sources: ISA / Automation.com with RH Blake, 2026 survey of 121 industrial buyers; SparkToro research, January 2026.
Services
Start with the diagnostic. If the numbers matter to you, the full audit shows exactly where you disappear and why.
Free
Visibility diagnostic
A one-page summary for your main product category.
- 750 queries (15 questions × 50 runs)
- Your frequency against your top competitors
- Raw responses included
From US$ 1,500
Full visibility audit
The complete picture for your category.
- 3,000+ queries (15 questions × 200 runs)
- The questions you disappear from, and the ones you win
- Full competitive ranking, including competitors you may not track
- Sources the AI cites when recommending suppliers, where available
- Prioritized action plan
Request a free diagnostic
Send your company name and main product category. You will get the one-page diagnostic and the raw data by email.
felipe@tryspecvantage.com